-New Direct Strategy Positions Company to Capitalize on Expanding Global Agribusiness Opportunity-
-Expected to Improve Operating Efficiencies with New Vertically Integrated Business Model-

SANTA PAULA, Calif., Aug 03, 2010 (BUSINESS WIRE) -- Limoneira Company (NASDAQ: LMNR), a leading agribusiness with prime agricultural land and operations, real estate and water rights throughout California, today announced its strategic decision to increase its brand exposure in agribusiness by marketing and selling its lemons directly to foodservice, wholesale and retail customers around the world. Beginning November 1, 2010, the Company will add its commercial lemons to its existing specialty lemon sales completing the chain of tree to customer with a new marketing and selling strategy.

Limoneira grows lemons on over 1,800 acres throughout California and is one of the largest lemon producers in North America.